B2B Market Research

Bringing B2B organisations closer to their customers

We assist organizations in enhancing their understanding of B2B customers, shaping strategies around their needs

With a legacy spanning over 30 years in B2B market research, we excel in reaching elusive B2B audiences worldwide. From CMOs and CFOs to miners and machinery dealers, we specialize in designing research approaches to uncover rich insights.

Our research fuels thought leadership, business consultancy, and strategy development for prominent B2B organizations. For example, our exploration of evolving business decision makers’ priorities during COVID-19 has showcased Bloomberg’s deep understanding of its B2B audience.

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Market understanding

Spot market trends and nuances to strategically position your product or service for success.

Customer understanding

Deeply comprehend customer needs and challenges to shape future strategy effectively.

New product development research

Create successful offerings based on consumer insights.

Online and offline fieldwork services

Collect the necessary data to guide decision-making.

Blogs

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Clinical trial software innovations are shaping the future of clinical trials.

Clinical trial software innovations are shaping the future of clinical trials.

Clinical trial software innovations are shaping the future of clinical trials. A clinical trial is a crucial part of the drug research and approval process. The data obtained from clinical trials is critical for meeting regulatory compliance and ensuring a drug’s efficacy and safety for human usage.Clinical trials have improved in accuracy and efficiency as …

The anaesthesia disposables market in Europe is on an upward trajectory.

The anaesthesia disposables market in Europe is on an upward trajectory.

The anaesthesia disposables market in Europe is on an upward trajectory. Anaesthesia disposables are goods used in conjunction with anaesthesia delivery units (ADUs) and anaesthesia monitors to administer general anaesthesia. Anaesthesia disposables are divided into four categories:  Anaesthesia circuits, Masks, Endotracheal tubes, and Laryngeal masks. Anaesthesia circuits govern the flow of gases from the anaesthesia …