Consumer Goods Market Research

Supporting strategies for successful product launches and portfolio management

We assist brands in consumer goods market research, aiding in product development stages, leveraging insights for customer understanding and market share growth.

Our consumer packaged goods market research team has collaborated with global giants like Unilever, Arla, and Mars, aiding in concept selection, flavor/scent portfolio identification, unmet needs exploration, and target audience identification.

11

Offices in
Worldwide

Consumer Goods market
Research Services

Customer understanding

Gain thorough insights into customer needs and challenges for informed future strategies.

Concept testing

Select the most robust concept(s) for further iteration and development.

Product testing

Fine-tune your products and services to ensure success for your business.

Pricing research

Discover the perfect price point to maximize the value of your product or service.

Ad testing research

Obtain feedback early in creative development to enhance ad effectiveness.

Brand equity

Uncover your brand's value drivers and compare them with competitors for insight.

Blogs

Blog
Clinical trial software innovations are shaping the future of clinical trials.

Clinical trial software innovations are shaping the future of clinical trials.

Clinical trial software innovations are shaping the future of clinical trials. A clinical trial is a crucial part of the drug research and approval process. The data obtained from clinical trials is critical for meeting regulatory compliance and ensuring a drug’s efficacy and safety for human usage.Clinical trials have improved in accuracy and efficiency as …

The anaesthesia disposables market in Europe is on an upward trajectory.

The anaesthesia disposables market in Europe is on an upward trajectory.

The anaesthesia disposables market in Europe is on an upward trajectory. Anaesthesia disposables are goods used in conjunction with anaesthesia delivery units (ADUs) and anaesthesia monitors to administer general anaesthesia. Anaesthesia disposables are divided into four categories:  Anaesthesia circuits, Masks, Endotracheal tubes, and Laryngeal masks. Anaesthesia circuits govern the flow of gases from the anaesthesia …